My career began in multimedia design, where I learned to tell stories through color, form, and composition.

Over time, I became increasingly drawn to the deeper “why” behind design decisions, the people, behaviors, and contexts that shape meaningful experiences. That curiosity led me to pursue a Master’s in Human Computer Interaction and specialize in UX Research.

Today, I combine the clarity of a designer’s eye with the rigor of a researcher’s methods to transform complexity into insights that guide impactful solutions.