Context
MY ROLE
Service Designer
RESPONSIBILITIES
Led heuristic and WCAG accessibility audits to identify usability and compliance gaps
Conducted user interviews and survey analysis to uncover attendee pain points
Synthesized research into personas and journey maps to inform improvements
Balanced short-term usability fixes with long-term systemic recommendations to support the Fall 2025 launch
Collaborated with stakeholders to align on priorities under tight deadlines
TEAM
DPX (Digital Product & Experience team) with UX Designers, Researchers, PMs, Business analysts, Dev (internal + vendor)
PRODUCT OVERVIEW
The American Chemical Society (ACS), one of the world’s largest scientific organizations, relies heavily on conferences as a key revenue driver. The conference app is central to attendee experience, providing access to sessions, venues, speakers, and networking opportunities.
USERS OF THE PRODUCT
Conference attendees (scientists, researchers, professionals)
ACS members and event participants
Internal stakeholders managing conferences and events
TOOLS USED
LucidChart, Google Forms, Figma, Microsoft Office
Shhhh, this project is under NDA
Unfortunately, I'm not able to publicly share the details of this project.
Please reach out for more information.
Some highlights from my time at ACS
American Chemical Society
Redesigning trust in an event app to improve rating from 2 to 4.
Service Design
B2C
Nonprofit
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