CONTEXT
PROJECT OVERVIEW
About the Project
The American Chemical Society (ACS), one of the world’s largest scientific organizations, hosts national and regional conferences that serve as a primary engagement and revenue channel. The ACS Meetings App is the central platform for enhancing the attendee experience, providing access to sessions, speakers, venues, and networking opportunities across large-scale events.
The DPX (Digital Product & Experience) team conducted a comprehensive UX research and accessibility initiative to uncover pain points in usability, compliance, and navigation, ultimately informing the Fall 2025 app redesign and launch.
What I did
Conducted heuristic and WCAG accessibility audits to identify usability and compliance gaps.
Led user interviews and survey analysis to surface key pain points in the attendee journey.
Translated findings into personas and journey maps to guide redesign priorities.
Balanced short-term usability fixes with long-term systemic recommendations for the Fall 2025 launch.
Facilitated stakeholder alignment across UX, PM, and Dev teams under tight deadlines.
ROLE & COLLABORATION
Role
UX Researcher & Service Designer
Methods & Contribution
Heuristic Evaluation, WCAG 2.2 Accessibility Audit, User Interviews, Surveys, Persona Development, Journey Mapping, Insight Synthesis, Stakeholder Facilitation
Team
Digital Product and Experience with 20 Researchers, UX Designers, UI Designers, Developers and PM’s
Tools
LucidChart, Wufoo, Dovetail, Microsoft Copilot, Figma, Jira, Microsoft Office
Shhhh, this project is under NDA
Unfortunately, I'm not able to publicly share the details of this project.
Please reach out for more information.
American Chemical Society
Redesigning trust in an event app to improve rating from 2 to 4.
Service Design
B2C
Nonprofit
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